Popis: |
The main poit of the work was the Lipno region and analysis of tourism services (accommodation, food, infrastructure, services for bikers, skiers, motorists, supplement services). And than was judged level of staff, cleanness, order and price too. After marketing research was realized data complied to tables, graphs. These informations was judged to client, environment, employment. Was proposed move too help this region in attractive. The main areas were: 1. A better quality for local inhabitants, 2. Infrastructure and environment, 3. Development of tourism, 4. Support for enterprisers. Than was offered innovation product package and comparison among Lipno region, Austria, Germany. |