| Popis: |
This Bachelor's thesis analyses awareness of the brand Škoda in Colombian market. The thesis is divided into four parts, two of them are theoretical and two of them practical. In the first chapter, the reader can learn basic information about international marketing, the second part is devoted to market research and data analysis. The third part describes the automotive industry in Colombia and marketing mix of Škoda. The chapter four contains results of quantitative research and recommendations for Škoda brand. |
