Viral marketing
| Autor: | BLÁHOVÁ, Adéla |
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| Jazyk: | čeština |
| Rok vydání: | 2012 |
| Předmět: | |
| Popis: | The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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