Consumer Behaviour from The View of Behavioural Economics
| Autor: | LUDVÍKOVÁ, Michaela |
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| Jazyk: | čeština |
| Rok vydání: | 2016 |
| Předmět: | |
| Popis: | Diploma thesis is focused on the irrationality of consumers, which is then tested experimentally for Czech consumers and experimental results are further compared with the results of American consumers. |
| Databáze: | OpenAIRE |
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