Competitive analysis of selected companies on the social network site Facebook

Autor:	Ryčl, Jan
Přispěvatelé:	Feige, Tomáš, Louda, Jan
Jazyk:	čeština
Rok vydání:	2014
Předmět:	Playstation Social Media Social Network Analysis Sociální Zpětné Vazba Angažovanost Zákazníků Social Feedback Xbox Sociální Média Facebook Customer Engagement Analýza Sociálních Sítí Insights
Popis:	Bachelor's thesis analyzes the success of marketing strategies of two companies on the social networking site Facebook using analytical tools. The theoretical part of the thesis deals with social media, social feedback and customer engagement. Then shows the marketing possibilities of Facebook and data analysis capabilities of Facebook Insights for evaluating the success of reaching customers. The practical part of the thesis deals with the competitive analysis of Facebook pages Xbox and PlayStation. The main goal is to determine which page appeals to their fans better and why it is so.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::449168a55879b6eafeb787dea29c8dfc http://www.nusl.cz/ntk/nusl-195356 Zobrazit plný text záznamu