Critical factors affecting the business segment of web browser games

Autor: Feige, Tomáš
Přispěvatelé: Gála, Libor, Kafka, Daniel
Jazyk: čeština
Rok vydání: 2010
Předmět:
Popis: This bachelor thesis primarily focuses on formulation of critical success factors affecting the business segment of web browser games. To meet this objective are at first defined web browser games and their position on market of online games, then are described major evolution phases of this market segment on the world's scale and individually on local Czech scale. Another information source used in the thesis are findings brought by the analysis of contemporary web browser games' market -- divided into two separate players' and producers' parts. The critical success factors in the last part of the thesis are then defined by combining all of the previously gathered information with great emphasis on differences between local and foreign web browser games' producers.
Databáze: OpenAIRE