Analysis of goods distribution at promotional events

Autor:	Tuhkanen, Petra
Přispěvatelé:	Jirsák, Petr, Rathouský, Bedřich
Jazyk:	čeština
Rok vydání:	2017
Předmět:	Point of sale communication Distribution Komunikace v místě prodeje Distribuce Event marketing
Popis:	The topic of this thesis is the analysis of goods distribution at promotional events. By the promotion event in this thesis we consider actions of event marketing and the support of the sale in the place of selling. The aim of my thesis is the analysis of distribution and the optimization of current solution. The theoretical part describes the clarification of chosen terms from marketing communication and distribution. The practical part is dedicated to the analysis of goods distribution at promotional events of the company selling non-alcoholic beverages. In the end of the thesis I suggest the improvement of the current situation in the distribution considering the costs and time.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::3ce643352300ceb4b95d5796f91b79c3 http://www.nusl.cz/ntk/nusl-359337 Zobrazit plný text záznamu