Vplvv faktorov kvality služieb na lojalitu návštevnikov v regiónoch Liptov a Tatry
| Autor: | Sobotová, Simona |
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| Jazyk: | slovenština |
| Rok vydání: | 2021 |
| Předmět: |
region Liptov
letní a zimní sezóna IPA analýza region Tatry vícerozměrná regresní analýza multiple regression analysis mountain tourism Liptov region destination spokojnenost návštěvníků summer and winter season horský cestovní ruch hodnocení kvality quality factors visitor's satisfaction Tatry region loajalita návštěvníků faktory kvality quality assessment destinace visitor's loyalty IPA analysis |
| Popis: | Sobotová, S. The influence of service quality factors on the visitors loyalty in the Liptov and Tatras regions. Diploma thesis. Brno: Mendel University. 2021. The diploma thesis deals with the assessment of the level of influence of destination quality factors on the loyalty of visitors in the mountain regions of Liptov and Tatras. In addition, the work examines the satisfaction of visitors with quality factors in the summer and winter seasons. These are then compared with the importance of the same factors. Marketing research was used to obtain primary data using a questionnaire survey. The data were then evaluated using IPA analysis and multiple regression analysis. |
| Databáze: | OpenAIRE |
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