Strategie firmy podnikající v oblasti volného času
| Autor: | Lošťák, Jan |
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| Přispěvatelé: | Filipová, Alena, Zeman, Jiří |
| Jazyk: | čeština |
| Rok vydání: | 2009 |
| Předmět: | |
| Popis: | The bachelor degree thesis determines customer base of the firm Help fitness club, it describes its strategy in terms of location, product, equipment, staff and marketing and it maps its competition. The thesis evaluates the strategy and is capped by improvement suggestions and S.W.O.T. analysis. Help fitness club offers aerobic and indoor cycling lessons and fitness room and its strategy is well adjusted. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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