The possible entry of the selected firms to foreign markets
| Autor: | SKLENÁŘOVÁ, Tereza |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2013 |
| Předmět: |
support for small and medium-sized enterprises
dřevozpracující a nábytkářský průmysl SWOT analýza podpora pro malé a střední podniky input options woodworking and furniture industry Porter's five forces model PEST analýza selected markets Porterův model pěti sil zahraniční trh PEST analysis vybrané trhy SWOT analysis foreign market možnosti vstupu |
| Popis: | The theme of the Bachelor thesis is Options for company to entry to the foreign markets, for the company Ledenický nábytek výrobní družstvo. Goal of the Thesis is analysis possibilities for entry of the company to foreign markets and identify the best strategy fot the entering a foreign market. Based on PEST analyzy was choosen the best potential market for the entrering a foreign market. Based on situational analysis was chosen the most appropriate strategy for entry. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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