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The aim of this thesis is to present advertising on the internet with the main focus on the following questions: what are the most important forms and what are the current and future trends in the advertising business industry. The main objective of this thesis is to compare different systems of Pay per click on the Czech internet in terms of their performance. Testing PPC system, an ad campaign for the company Kremo was created. This ad campaign was run on three major web sites which are available in the Czech internet market. These are Google, Seznam, and Centrum. Based on the results, the author evaluates which of those servers is the best for the campaign. |
