| Autor: |
Nosková, Jana |
| Přispěvatelé: |
Koudelka, Jan, Zamazalová, Marcela |
| Jazyk: |
slovenština |
| Rok vydání: |
2009 |
| Předmět: |
|
| Popis: |
The aim of this thesis is to map the perception of female body in our society and demonstrate the impact of marketing on the ideal of woman beauty. The work is divided into three major parts. The first part, which is theoretical, provides a basis for subsequent research and familiarizes the reader with the issue of body image. The second part is devoted to content analysis of women's web magazines that offer an interesting area for marketing communication. The third part contents an analysis of questionnaire survey from Czech and Slovak respondents. The specific conclusions and recommendations to the marketing are drawn at the end of the Master's Thesis. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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