The awareness of fairtrade products in the selected retail chain

Autor:	STRAKOVÁ, Eva
Jazyk:	čeština
Rok vydání:	2022
Předmět:	product Fairtrade povědomí spotřebitel produkt marketing research consumer awareness marketingový výzkum
Popis:	The bachelor thesis deals with Fairtrade products in a specific retail chain. The main goal is a survey on the awareness of Fairtrade products in the retail chain Kaufland. The work discusses the importance of the Fairtrade concept, the recognition of Fairtrade products and the reasons for the spread among consumer awareness. It is also focused on marketing research. The data are obtained through a questionnaire survey which reveals the behaviour of shoppers of Fairtrade products in the retail chain Kaufland. Based on the results, possible recommendations are proposed on how to make the products visible and raise awareness among consumers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::22bc46abfbc90d5d41a5c1e42011d26b http://www.nusl.cz/ntk/nusl-518075 Zobrazit plný text záznamu