Qualitative analysis of fitness centres outside of Prague

Autor: Havliček, Ondřej
Přispěvatelé: Bunc, Václav, Suchý, Jiří
Jazyk: čeština
Rok vydání: 2020
Předmět:
Popis: Title: Qualitative analysis of non Prague Fitness centers Objectives: Bachelor is based on quantitative analysis of fitness centres outside of Prague, namely in Prerov. Main aim of the thesis is to provide overall view about the quality of services that are offered to customers. Moreover, the paper analyses what are the strengths and weaknesses in particular centres. Fitness centres may use the results of this paper to improving weak spots on the market regarding to customers. As well as thesis may be beneficial to people who are deciding what fitness centre to visit. Methods: The system of evaluation fitness centres is based on literature review in this field. Zarotise, G.(2017), Stackeove, D. (2008) and Mießnera, W. (2004) are interested in evaluation of fitness and they use as a part of the evaluation age of the guest and satisfaction with personal trainers in particular centres. My paper is considering theirs results. Another parameters included price of the membership, location and variety of activities. The questioner is combined by these questions that are mentioned. Results: After analysing results from questioner guest were in 81% satisfied with fitness centre which they were visiting. Observed centres fulfil criteria that were considered as crucial for being successful centre. Most of the...
Databáze: OpenAIRE
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