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The subject of this bachelor thesis Suggestion of marketing strategy of Jazyky v zahraničí, s.r.o., based on situtation enterprise analysis and strategic marketing tools of segmentation, is to determinate targeting and positioning and to form marketing strategy. In the metodological part is contained a survey of elements of the marketing process. The practical part of the thesis is concentrated on analysis of current situation of the enterprise and on the analysis of marketing mix, and includes appropriate recommendations. |
