Návrh strategií pro firmu Chocotherapia, s.r.o

Autor:	Jáňová, Lenka
Jazyk:	čeština
Rok vydání:	2016
Předmět:	vnější prostředí Porterův model konkurenčních sil PESTE analýza matice SWOT vnitřní prostředí princip hodnototvorného řetězce strategie
Popis:	The aim of the thesis is through the analysis of the external and internal envirinment draf strategies for the next progres of company. Of the proposed strategies are economical evaluated the most convenient strategies. Theoretical part is composed of technical literature which is dealing with the topic. In chaptur results are founded by the analysis opportunities, threats, strenghta and weaknesses. By the SWOT matrix are proposed strategies. Selected strategies are economical evaluated according to requirements and needs of the company.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2186::01004eadc4ca6839756a43882b8f94bf http://www.nusl.cz/ntk/nusl-251258 Zobrazit plný text záznamu