Reasons and strategies for adopting green marketing

Autor: Popova, O.Yu., Rubtsova, A.V.
Jazyk: angličtina
Rok vydání: 2015
Předmět:
Popis: As customers become more environmentally conscious and their demands for eco-friendly products and services increase, many industry professionals have engaged in developing and promoting ecologically sustainable products and services while striving to strengthen their business commitment to sustainability. Green practices enable companies to save on long-term operational costs while gaining a competitive advantage by developing or enhancing a positive image and reputation.
Databáze: OpenAIRE