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Diplomsko delo govori o ključnih kazalnikih uspešnosti v povezavi s cvetličarno Mak. Na poslovno uspešnost v podjetju vpliva veliko različnih dejavnikov, velikokrat pa vplivajo ravno tisti dogodki, na katere nismo niti pomislili. V diplomskem delu opredelimo teoretična izhodišča o uravnoteženem sistemu kazalnikov in podamo predloge, kako bi jih izbrano podjetje lahko uporabilo na področju pospeševanja prodaje ter same organiziranosti dela s pomočjo programa Microsoft Excel. The diploma paper talks about key performance indicators in the florist shop Mak. The business success of a company depends on several different factors however, many times the success is influenced by unexpected factors. The diploma paper defines theoretical starting points of the balanced indicators system and gives proposals about how the chosen company could use them for sales promotion purposes and work organization with the help of Microsoft Excel. |