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Danes turizem predstavlja pomemben del vsakega posameznika. Življenje je vse bolj hitro in stresno. Med delovnimi dnevi najdemo zelo malo časa zase in za družino. Zato nam čas, ki si ga rezerviramo za preživljanje »počitnic«, pomeni veliko in ga skrbno načrtujemo. Da so naši načrti čim bolj popolni, si pomagamo z lahko dosegljivo ponudbo turističnih aranžmajev in s številnimi informacijami glede posameznega ponudnika turističnih storitev. Zato je zelo pomembno, kako se posamezni ponudnik predstavi na spletu in v medijih. V uvodnem delu naloge smo opredelili problem slovenske hotelske ponudbe, ki ga vidimo v tem, da nimamo hotelske ponudbe, ki bi bila namenjena izključno otrokom, opredelili smo namen, cilje in hipoteze raziskave ter metode raziskovanja. Predvidevamo, da imajo v primerjanem avstrijskem hotelu mnogo natančneje določene segmente po starosti otrok in zato bolj ciljno oblikovano ponudbo, kar omogoča doseganje višje stopnje zadovoljstva tako otrok kot njihovih staršev. Segmentaciji smo se posvetili v drugem delu naloge predvsem s teoretično razlago in opredelitvijo koristi segmentacije ponudnika. Zaradi pravilne segmentacije v hotelu lažje ponudimo pravi proizvod, pravemu kupcu, za pravo ceno. Specializirana ponudba za družine je v zadnjem času pomemben del turizma letoviških hotelov, saj družine predstavljajo zelo visok odstotek individualnih gostov. V tretjem delu smo se osredotočili na ponudbo dveh družinam prijaznih hotelov. Izbrali smo slovenski hotel Toplice in pripadajočo ponudbo Term Čatež, kot primerjani hotel pa smo izbrali hotel Sonnenpark s pripadajočo ponudbo Sonnentherm iz Lutzmannsburga. Medsebojno smo primerjali parametre ponudbe vsakega od hotelov in opredelili nekaj prednosti in pomanjkljivosti slovenskega ponudnika ter pripravili nekaj predlogov za nadgradnjo njihove ponudbe. Ciljno oblikovana ponudba, z natančno določenimi segmenti predstavlja prvi in zelo pomemben korak k zadovoljstvu uporabnikov storitev in s tem k zadovoljstvu lastnikov in zaposlenih. Vse skupaj pa je pogoj za obstoj in razvoj ponudnika storitev Nowadays tourism represents a significant part of every individual. We live our lives fast and stressful. It is hard to find some time for ourselves and our family during workdays. That is why the time we reserve for spending our vacation is so valuable and is also carefully planed. To make our plans as perfect as posible, we use easy reachable tourist arrangements and many information regarding a specific tourist product provider. Therefore it is of great importance how a tourist product provider is presented on the internet and in media. In the introduction of my diploma thesis the problem of the slovenian hotel offers is indentified: there are no hotel offers aimed for children only. The purpose, the objective, the research hypothesis and research method are all layed out. We assume that in the targeted Austrian hotel there are much more specified segments regarding the age of the child, consequently that means more aimed offering designed to enable a higher level of satisfaction both for children and their parents. In the second part of the thesis we focused on this segmentation: primarily with a theoretical explanation and then by indentifing the benefits of such a segmentation. Due to a correct segmentation in a hotel it is easier to offer the right product to a targeted customer at a adequate price. Recently families represent a very high percentage of individual hotel guests, therefore specialised offers for families are an important part of resort hotel tourism. The third part of the thesis is dedicated to offers of two family-friendy hotels. The slovenian hotel Toplice with the accompained supply of Čatež Spa and the hotel Sonnenpark in Lutzmannsburg with the accompained supply of Sonnentherm as the compared facility were selected. Parameters of offers for both hotels were cross-compared, some advantages and deficiencies of the slovenian provider and a few proposals for upgrading their deals were presented. The first and very important step towards with a tourist product satisfied customer, consequently pleased owners of the facility and satisfied employees, is an aim-focused tourist offer with precisely determined segmentation. All together is the condition for the existence and the development of a tourist offer provider. |
