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Procesi prodaje in nabave so za podjetje zelo pomembni elementi v povezavi z ostalimi orodji pri marketinškem komuniciranju. Zelo pomembno je sodelovati z nabavno službo in tudi ostalimi oddelki, da lahko podjetje posluje optimalno. Podjetje, prodajni prostori in celovita organizacija morajo biti pozitivno predstavljeni, osebje prijazno in uslužno ter dobro informirano o prodajnih izdelkih, tako da lahko pravilno svetuje svojim kupcem. Nabavna služba mora zelo tesno sodelovati s prodajnimi oddelki in transportom, saj morajo biti izdelki ob pravem času na pravem mestu. Prav tako mora nabavni oddelek poskrbeti za najbolj optimalno nabavno ceno in izbrati najbolj zanesljive dobavitelje za nemoteno poslovanje podjetja. Pomembno je imeti optimalno zalogo blaga, tako da imamo vedno na voljo izdelke, ki jih želijo kupci. Če izdelka nimamo, gre kupec v drugo prodajalno, s tem pa smo kupca izgubili in zelo težko ga je prepričati, naj se vrne. Ker je konkurenca vedno večja, je treba najti način, kako vzbuditi pozornost pri kupcih, in jih s tem pritegniti k ponovnemu nakupu in obisku. Najpomembnejši cilj vsakega podjetja je doseči čim večji dobiček, hkrati pa ohraniti visoko kakovost, dobre odnose in konkurenčnost. Vse to je dosegljivo z uporabo različnih orodij marketinškega sistema. Sales and purchasing processes are very important elements for the company in conjunction with other marketing communication tools. It is very important to work with the purchasing department as well as other departments, so that the company can optimum business. The company, sales premises and a comprehensive organization must be positively presented, staff friendly and helpful and well-informed about sales products, so that it can give advice to their customers properly. The purchasing department must work very closely with sales departments and transport, as products must be at the right place at the right time. Also, the purchasing department must provide the optimum purchase price and select the most reliable suppliers for the smooth operation of the company. It is also important to have an optimal stock of goods so that we always have products that customers want. If we do not have the product, the buyer goes to another store, which means that the customer is lost and it is very difficult to convince him to return. As competition is increasing, one needs to find a way to attract attention from buyers, thereby attracting them to repurchase and visit. The most important goal of every company is to maximize profit, while maintaining high quality, good relationships and competitiveness. All this is achievable through the use of various marketing tools. |
