| Popis: |
Organizacije poslujejo v ekosistemih, ki so turbulentna, polna negotovosti in konkurenčnosti. Izzive lahko organizacije premagujejo z interdisciplinarnim in celovitim pristopom k planiranju njihovega razvoja. Za planiranje razvoja podjetja so uporabna načela strateškega managementa in politike podjetja. Magistrska naloga v prvem delu predstavi teoretično ozadje politike podjetja in strateškega managementa. Razloži ključne opredelitve, konstrukte in strateški management ter politiko umesti v planiranje razvoja podjetja. Raziskovalni del magistrske naloge pa začenjamo s predstavitvijo obravnavanega podjetja. Za mikro oz. majhno podjetje smo pregledali ključne spremembe in zmožnosti ter preučili vizijo in poslanstvo. Obravnavano podjetje deluje na trgu, ki je kot ekosistem izrazito konkurenčen, nasičen in zahteva obvladovanje primarnih in podpornih aktivnosti za doseganje konkurenčne prednosti. Zaradi tega smo izvedli okolijsko analizo in preučili priložnosti, nevarnosti in razvojna tveganja za podjetje. Poudarjamo pomen kvantitativne rasti kot dejavnika razvoja, saj ima obravnavano podjetje še precej prostora za rast. Ključna spoznanja nadaljujemo s pripravo predlogov razvojnih vizij, politike in strategij. Pri viziji upoštevamo uresničljivost, pri politiki temeljne vrednote podjetja, za diskusijo strategij pa njegove zmožnosti. Raziskavo zaključujemo s presojo strategij, analizo poslovno-finančnega stanja in pripravo uresničitvenega programa za obravnavano podjetje v obdobju 2019-2021. V zaključku predstavljamo izvleček ugotovitev in preverjamo hipoteze magistrske naloge. Organizations conduct business in turbulent ecosystems that are volatile and drenched with a fierce competition. Organizational challenges can be overcome with the use of an inter-disciplinary and comprehensive approach to company development planning. That being said, the company development planning can benefit from the principles of strategic management and company policy. The first part of this master thesis provides a theoretical background on company policy and strategic management. The thesis introduces main definitions, key constructs, and contextualizes company policy and strategic management next to company development planning. The research part of the master thesis commences with the introductions of the observed company. For the observed micro company we enlist the most important changes within the entire time period, and peruse company's capabilities, vision, and mission. The studied company operates in a saturated and heavily competitive environment that requires management of primary and secondary value-chain activities for sustaining a competitive advantage. Hence, we carried out an environmental development analysis of the opportunities and threats. The master thesis puts an emphasis on prominent quantitative manner of the company development. Key findings include company development vision, policy, and strategies proposals. In perusing a vision we consider attainability, in policy core values, and in discussion of strategies we take company’s capabilities into account. The research part ends with a judgement of strategies, analysis of financial state, and the development of realization program plan for the time frame between 2019 and 2021. We conclude the thesis with an excerpt of key findings and verification of the hypotheses. |
