| Popis: |
V današnjem času se na trgu vsako podjetje srečuje z pojmom konkurenca. Vsako posamezno podjetje potrebuje strateško politiko s katero pridobi določen položaj na trgu. V diplomskem delu je prikazana konkurenčna analiza za podjetje, ki želi plasirati na trg nov izdelek, in sicer moderniziran koš za smeti. Za njegov uspeh pa ni ključna samo analiza trga, temveč tudi njegov proces razvoja, ki temelji na funkcijah managementa vrednosti. Nowadays in the market every company is faced with the concept of competition. Each individual company needs a strategic policy to gain a specific position in the market. The diploma thesis presents a competitive analysis for a company wishing to market a new product, namely a modernized garbage bin. But not only is the analysis of the market crucial to its success, but also its process of development based on the functions of value management. |
