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Diplomski projekt govori o globalizaciji, multinacionalnih korporacijah, tujih neposrednih investicijah ter o njihovem vplivu na gospodarstvo. Pojem globalizacije se začenja omenjati že v začetku šestnajstega stoletja. Z globalizacijo pa se začne tudi stopnjevanje konkurenčnosti na trgu. Lahko rečemo, da je globalizacija največja socialna sprememba po industrijski revoluciji. Pojem globalizacije označuje dinamični, ekonomski, socialni ter kulturni proces, ki je pogosto voden z željo multinacionalnih korporacij po osvajanju novih trgov. V pričujočem diplomskem projektu bodo multinacionalne korporacije opisane kot družbe, ki delujejo na globalnem trgu, kar vključuje domači trg ter trg zunaj države sedeža multinacionalne korporacije. Osnovni namen delovanja multinacionalne korporacije je ustvarjanje višjega dobička. Ta svoj namen multinacionalna korporacija dosega s tujimi neposrednimi investicijami, ki neposredno vplivajo na gospodarstvo, kulturo in politiko, kar bomo v nadaljevanju podrobno opisali. This diploma thesis is about globalization, multinational corporations, foreign direct investment and their impact on the economy. The term globalization is being mentioned at the beginning of the sixteenth century. With globalization also begins the escalation of competition in market. We can say that globalization is the biggest social change since the industrial revolution. The concept globalization indicates dynamic, economic, social and cultural process, which is often guided by the desire of multinational corporations to conquer new markets. In this diploma thesis multinational corporations will be described as companies operating in the global market, including the domestic market and the market outside the country of origin. The primary purpose of the operation of multinational corporatios is to generate higher profits. This is achieved with foreign direct investments, which have direct impact on the economy, culture and politics, which will be further described in detail. |
