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V diplomskem delu je predstavljena priprava poslovnega modela za proizvodnjo in prodajo ekološke penine iz samorodnic. Na podlagi raziskave slovenskega tržišča smo presenečeno ugotovili, da takšen proizvod ne obstaja, zato menimo, da bi lahko ustvarili odlično tržno nišo. This diploma paper showcases the process of drafting a business model for the production of organic sparkling wines from direct-producer hybrid vine varieties. On the basis of a market survey, we have surprisingly observed that such product does not exist and, therefore, we believe that we could create a tremendous market niche. |
