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Predpogoji za poslovno uspešnost vključujejo inovativnost. Glede na dokumente OZN, EU, ISO in več drugih mednarodnih organizacij ju lahko družbena odgovornost (individualna in korporativna) okrepi. Vpliv družbene odgovornosti na poslovno uspešnost podjetij so raziskovali že desetletja, vendar so le nekateri analizirali vpliv družbene odgovornosti na inovativnost. Raziskavo v tej disertaciji smo izvedli na treh različnih področjih: področju družbene odgovornosti in sedmih razsežnosti ter načel družbene odgovornosti drugi vidik s področja inovacij in tretji na področju poslovne uspešnosti, ki smo jo merili s tržnimi in finančnimi kazalniki. Namen doktorske disertacije je bil proučiti odnos med družbeno odgovornostjo, inovacijami in poslovno uspešnostjo na primeru slovenskih podjetij. Zato je bil glavni namen študije, o kateri poročamo, raziskati odnose med različnimi dimenzijami družbene odgovornost podjetij in posredniško vlogo inovacij v odnosih med družbeno odgovornostjo podjetij in poslovno uspešnostjo, merjeno finančno. Podatke za empirični del raziskave smo zbrali od 321 menedžerjev slovenskih podjetij, da smo preverili konceptualni model v majhnih, srednje velikih in velikih podjetjih. Ugotoviti smo želeli, ali se povečujeta inovativnost in poslovna uspešnost, če podjetje ravna družbeno odgovorno. Za proučevanje učinkov inovativnost pod vplivom razvoja družbene odgovornost smo uporabili čisto nov pristop. Poudarek je bil predvsem na upoštevanju in sprejemanju sedmih načel in vsebin družbene odgovornosti v podjetjih po ISO 26000 in obeh povezovalnih kategorijah (iz teorije sistemov) – soodvisnosti in celovitega pristopa pri njihovi obravnavi: kako vplivajo na inoviranje in zato na poslovno odličnost v slovenskih podjetjih. Prišli smo do zanimivih spoznanj, nekaterih v nasprotju z našim predvidevanjem o praksi - obstoju sedmih razsežnosti DO in njihovem vplivu na inovativnost in poslovno odličnost. Rezultati raziskave predstavljajo štiri-dimenzionalno strukturo družbene odgovornosti podjetij, vključno z družbeno odgovornostjo do zaposlenih, do naravnega okolja, do lokalne skupnosti in do odjemalcev, ter njihov vpliv na inovativnost in njen pozitiven vpliv na poslovno odličnost. Rezultati terenske raziskave so pokazali, da družbena odgovornost podjetij do zaposlenih pozitivno vpliva na družbeno odgovornost do naravnega okolja, do odjemalcev in do lokalne skupnosti. Ugotovili smo tudi, da družbena odgovornost do naravnega okolja in družbena odgovornost do odjemalcev pozitivno vplivata na inovativnost, medtem ko je vpliv družbene odgovornosti do lokalne skupnosti na inovativnost negativen. Poleg tega nismo zasledili neposrednega in pozitivnega vpliva družbene odgovornosti na poslovno uspešnost in inovacije. Slovenska podjetja naj bi upoštevala globalne pobude, ki podpirajo družbeno odgovornost, ker omogočajo inovacije in razlikovanje od drugih podjetij ter krepijo poslovni uspeh. Preconditions for business excellence include innovativeness. According to documents by UNO, EU, ISO and several other international organizations, (individual and corporate) social responsibility can reinforce them. The effect of corporate social responsibility (CSR) on financial performance of companies has been investigated for decades, but the effect of CSR on innovation only in some researches. Content analysis in this dissertation was conducted to extract data from three different sources: the first one about CSR and seven dimension and principles of CSR the second one on innovations and the third one on business excellence, which we measured with financial and marketing indicators. The purpose of the dissertation, reported about, was to examine the relationship between Corporate social responsibility (CSR), innovations and Business excellence, e.g. in the Slovenian enterprises. Therefore, the purpose of the reported-about study was to investigate the relationships between different dimensions of CSR, and the mediating role of innovation between CSR and financial performance. Data for the empirical part of the investigation was collected from 321 managers of Slovene companies to test conceptual model with SEM. The author’s purpose was to find out whether the innovativeness and business excellence increase, if the company acts socially responsibly. To examine the effects of innovativeness, influenced by the socially responsible actions, an entirely new approach was used. Above all emphasis was placed: on matching and accepting the seven principles and seven contents as dimensions of social responsibility in the companies according to ISO 26000 and on its both connective categories (from systems theory) – interdependence and holistic approach: how SR affects innovation and hence business excellence in Slovenian companies. Some interesting results were reached some results were contrary to author’s predictions regarding the practical existence of the seven dimensions of SR and their influence on the innovativeness and business excellence. The results of the analysis provide a four-dimensional structure of CSR, including CSR to employee, to natural environment, to local community and to customers which has a positive influence on Innovation, which has a positive effect on Business Excellence. The field-research results of the study demonstrated that CSR to employees positively influences CSR to natural environment, CSR to customers, and CSR to local community. The tests also showed that CSR to natural environment and CSR to customers positively affect innovation, while CSR to local community has a negative impact on innovation. In addition, there is no consensus about the direct impact of CSR on financial performance and innovation. Slovene companies should consider the global initiatives supportive of CSR as the way to create their opportunities for innovation and differentiation from other companies and increase their financial performance. |
