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Namen diplomskega dela je raziskati, kakšne možnosti omogoča YouTube uporabnikom kot platforma za prenašanje vsebin. Pri tem me zanima, kaj platforma ponuja, kakšne so omejitve pri njeni uporabi, kakšen je kakovostni video kako lahko uporabniki s pomočjo platforme uspejo in ali je tako mogoč zaslužek ter ali YouTube sodi med vodilne platforme za prenašanje vsebin. Uporabljeni so strokovna in znanstvena literatura, pisni in elektronski viri, narejena je analiza štirih uspešnih YouTube kanalov. Z raziskavo je potrjeno, da je YouTube uspešna platforma za prenašanje vsebin zanimivo pa bi bilo narediti podrobnejšo raziskavo o monetizaciji in doseganju uspeha na platformi. The purpose of this work is to research what options YouTube offers as a content sharing platform. I will also research the topics of platform's limits how to make a quality video whether is it possible to succeed and make any money and is YouTube one of the leading video sharing platforms. Academic research and internet sources are used and analysis is conducted on some successful channels. The main result of this work is that YouTube is a successful content sharing platform. Further analysis of the monetization and the user's success on YouTube could also be an interesting research. |
