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Celostna grafična podoba je poglaviten gradnik delovanja vsakega podjetja. Pomembno pa je, da je zasnovana celostno ter da izvira iz poslanstva in vizije podjetja. Prav tako mora izražati njegov slog, prepričanja, vrednote, ideale in filozofijo. Biti mora privlačna in zanimiva, saj le tako spodbudi pozornost. Celostne grafične podobe pa se med podjetji zelo razlikujejo. V teoretičnem delu diplomske naloge smo zato opredelili celostno grafično podobo, njen pomen in sestavo, hkrati pa smo predstavili njene temeljne elemente. Opredelili smo tudi pomen priročnika celostne grafične podobe, ki smo ga nato na realnem primeru predstavili v praktičnem delu. Ustvarjanje CGP namreč zahteva raziskave in pozornost do detajlov, vse z namenom razvijanja unikatnega sloga, ki bo uspešno predstavljal podjetje ter izražal ustrezno sporočilo. Zato smo v praktičnem delu zasnovali prenovo celostne grafične podobe podjetja IDEA KREATIVNI STUDIO, naše ugotovitve na koncu diplomske naloge pa so pokazale, da je bila prenova nujno potrebna za konkurenčnost podjetja na trgu ter za definiranje novih storitev in ponudbe podjetja. Corporate identity is the primary foundation for the functioning of any company. Still, it is important for it to be devised holistically and to originate from the company’s mission and vision. Moreover, it has to represent an expression of its style, beliefs, values, ideals, and philosophy. In order to spark interest, it has to be attractive and engaging. However, corporate identities vary considerably between companies. Therefore, in the theoretical part of this diploma thesis, we defined corporate identity, its meaning, and composition, while presenting its basic elements. Simultaneously, we defined the importance of the corporate identity manual, which has been presented with a real-life example in the practical part of the diploma thesis. Creating a CI namely requires research and attention to detail, with the objective to develop a unique style that will successfully represent the company and convey the appropriate message. That is the reason we designed an overhaul of the corporate identity of IDEA CREATIVE STUDIO, which we presented in the practical part, while our findings at the end of the diploma thesis have shown that this was an essential step in order to ensure the company’s competitiveness as well as define its new services. |
