Behavioral economics : implications of irrational behavior in marketing practices
| Autor: | Guilló Alcaraz, Georgina, Massuet i Ardil, Marc, Orts Sánchez, Luis, Sánchez Buixeda, Helena |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Consumidor – Actituds
Marketing Economia – Aspectes psicològics Consumidors – Conducta Treball de fi de grau – Curs 2020-2021 Irracionalisme (Filosofia) Consumer’s behavior Percepció Behavioral economics Perception Comportament col·lectiu Consum (Economia) Irrationality Rationality failure Màrqueting |
| Popis: | Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2020-2021 Tutora: María Gundín Castro Behavioral economics have brought substantial changes in the way consumer’s behavior is understood. Consumers do not always follow rational patterns of behavior subsumable into classic economic theories. These behaviors, object of our study, have been a fundamental factor in the elaboration of the commercial strategy of many companies in the past few years. The objective of this thesis is to analyze the interrelation between these phenomena and some of the most extended practices in marketing. |
| Databáze: | OpenAIRE |
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