| Popis: |
Swedish has been described as a pluricentric language with a dominant variety in Sweden and a non-dominant variety in Finland, finlandssvenska [Finland Swedish], where it enjoys official status, but is only spoken by a relatively small minority of the population. Both national varieties of Swedish have their own national spoken standards, which are used, for instance, by the public service broadcaster Svenska Yle in Finland in its TV and radio news. Podcasts are a fairly recent addition to the mediascape. The questions we address in this chapter include whether podcasts, nowadays also part of public service broadcasting, are changing the conceptions of the Finland-Swedish spoken standard, and how podcasters position themselves in relation to standards in Sweden and Finland, but also to more regional and local varieties. Our analysis considers the opinions of both media producers and consumers collected through interviews and a web survey. The results suggest there is more openness towards linguistic diversity in audio media, while at the same time the spoken standard of the non-dominant variety, Finland Swedish, continues to be relevant and is generally highly esteemed. |
