| Popis: |
This paper analyzes the international competitiveness of the Spanish wine industry at the stage of 'wine globalization'. The comparative advantage through the Revealed Competitive Advantage Index (RCA) or Balassa Index and the behavior of the wines types, and the relative weight of exports in volume, value and unit prices in the world market since the 1960's are examined. The article reports the exports increasing of bottled quality wines with Appellations of Origen and, overall, wine exports growth in recent decades. Spanish wine industry has become a net exporter, challenging the fall in domestic consumption and increased foreign competition; however, the bases of its competitiveness are low-cost wines, quality economic wines, and particularly the bulk wines, which show higher dynamism in the last decade. |
