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On-time delivery performance has become an imperative in serving digital consumers and a key dimension for assessing overall supply chain reliability within the context of e-fulfillment. As part of a four-month internship program at Nike’s European Logistics Campus (ELC), in Laakdal, Belgium, the goal of this thesis is understanding the root causes behind Nike’s failed delivery performance to consumer by mapping and reviewing the company’s end-to-end digital order lifecycle. Following the analysis of a restricted sample of Nike.com orders for shipping destinations in BeNeLux and their aggregate performance through the end-to-end process, the primary sources of failure within Nike’s order flow are identified and short-term recommendations are made for improving delivery performance to consumer. |
