Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?

Autor:	Lucas, Rita Maria Guia
Přispěvatelé:	Silveira, Catherine da
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	Hair care market Brand management Natural segment Ultra suave Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______1437::4936158a7a5b4978c90a2ae5c981f0a5 https://hdl.handle.net/10362/123094 Zobrazit plný text záznamu