Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - connected cars

Autor:	Lopez, Fabio Maroto
Přispěvatelé:	Costa, Luís Almeida
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	Volkswagen Business strategy Connected cars Electric vehicle market Competitive advantage Disruption Innovation Ciências Sociais::Economia e Gestão [Domínio/Área Científica] Automotive industry
Popis:	This work project highlights the challenges that Volkswagen is facing in relation to industry trends and ongoing market disruption by innovators. Volkswagen was able to build a competitive advantage in the traditional internal combustion engine (ICE) industry. However, innovative companies are on their way to disrupt Volkswagen’s core business and challenge its competitive advantage. Volkswagen already introduced its “Accelerate” strategy to overcome the challenges arising from innovators and industry trends. It is Volkswagen’s goal to sustain its competitive advantage in the electric vehicle (EV) market. The individual work focuses on opportunities and challenges arising from connected cars, examining Volkswagen’s approach.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______1437::11bd57ce4f05cb8011a2ba2c048458ba https://hdl.handle.net/10362/139934 Zobrazit plný text záznamu