Autor:	Wee, Jennifer Mei Ling.
Přispěvatelé:	Lee, Chun Wah, Wee Kim Wee School of Communication and Information
Rok vydání:	2001
Předmět:	Social sciences::Communication::Promotional communication::Communication campaigns [DRNTU]
Popis:	It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and execution. Master of Mass Communication
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______1392::5cb1efa906af2e642844b4c2e7b7c1f4 http://hdl.handle.net/10356/2046 Zobrazit plný text záznamu