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74 p. Young children who grow up in the digital era are believed to be more vulnerable to privacy invasion issues due to lower inhibitions to disclosure. Utilising the Uses and Gratifications approach, this study investigated the relationships between children's level of privacy concerns and their motivations to disclose information. In addition, the influence of parental restriction over children's privacy concerns was also examined. Results of this study revealed that stronger information seeking needs led to greater levels of privacy concern while stronger social networking needs led to lower levels of privacy concern. Contrary to expectations, no significant relationship was found between entertainment seeking motivations and online privacy concerns. Likewise, the level of parental restriction showed no significant impact on their children's privacy concerns. Lastly, children were observed to disclose more personal information when enticed with incentives. Implications for parents, educators and legislators pertaining to information disclosure and online privacy invasion are discussed. Master of Mass Communication |
