Wine consumers' involvement and brand risk perception: effects on consumers' criteria for wine evaluation, label preference and willingness to pay

Přispěvatelé:	11th Academy for Wine Business Research (AWBR) International Conference Stellenbosch, South Africa 14-16 January 2019, Ruger-Muck, Edith, Bruwer, Johan, Wegmann, Anne Lena
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	label preference wine evaluation perceived brand risk product involvement willingness to pay
Popis:	Refereed/Peer-reviewed
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______1231::ac58fbb4e39768a000df54f4669803d8 https://hdl.handle.net/11541.2/136699 Zobrazit plný text záznamu