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The TRESCA project works towards and conducts research on “Trustworthy, Reliable and Engaging Scientific Communication Approaches”. In order to disseminate project-related research and findings to a broad audience of scientists, journalists, policy makers, and indirectly (EU) citizens, the consortium has developed a project website and social media account to reach its target audience. The TRESCA project has developed a uniform project identity or branding in order to maintain a recognisable and professional image. The project identity will be applied to all project communication outlets, when possible. The selection for project font and colours was also incorporated in the design of the project logo. The main communication channel for the TRESCA project is the website. The TRESCA project website will be updated on a monthly basis with information and/or blog posts featuring progress made by the project. WordPress has been selected as the platform for the development of the website for the TRESCA project, due to its flexibility, user-friendly nature, and its wide range of possibilities. One of TRESCA’s main communication channels that is facilitated by the website is the Blog. Blog posts will highlight key societal observations in relation to the TRESCA project, as well as project developments and results. All partners will contribute to the blog, as authors and/or reviewers. A strong social media presence enables to consortium to make contact with the project’s target audience, share its own research outcomes, and remain aware of relevant developments surrounding social media use and science communication. Twitter was identified as the most important medium to create a strong presence on for the project. The name and handle - TrustSocialScience and @TrustSocialSci – reflect the aims of the project and is a message in itself, a ‘call to action’ for trust in social science research. In addition to the project’s official social media accounts, consortium members will share project output through their organisations’ social media accounts, particularly consortium members Science|Business and Kurzgesagt have a large audience that the TRESCA project now has access to. Currently, the project has no dedicated accounts on social media platforms besides Twitter, but other platforms such as LinkedIn, Facebook and Medium are considered for future implementation. These social media accounts (e.g. LinkedIn, YouTube) may be set up at a later stage, depending on emerging needs for stakeholder mobilisation. Finally, now that the website has been launched, connections with running EU-funded projects, international or national research projects can be made, so that these projects can be invited to create a post for the TRESCA blog. This increases the synergies with other projects and will help generate traffic to the project website. ispartof: TRESCA: Trustworthy, Reliable and Engaging Scientific Communication Approaches Project website, social media accounts, and other communication channels status: Published online |
