Competencies Driving Innovative Performance of Slovenian and Croatian Manufacturing Firms

Autor: Janez Prašnikar, Tanja Rajkovič, Maja Vehovec
Jazyk: angličtina
Rok vydání: 2008
Předmět:
Zdroj: Radni materijali EIZ-a
Issue 2
ISSN: 1847-7844
Popis: The paper discusses the innovative performance of firms and underlying competencies, namely technological, marketing and complementary. Competencies as a broader concept are regarded as networks of capabilities and other firm assets, and can be used for crossindustry comparisons. The study is based on a survey carried out among 86 established Slovenian and Croatian manufacturing companies addressing competencies which they employ in their 105 distinct product lines. Three distinct segments of firms are established based on innovative performance indicators. We used the techniques of multivariate statistics, including cluster analysis and the analysis of variance. The results imply that the most innovative firms simultaneously develop technological, marketing and complementary competencies. They operate in industries in which new technologies offer considerable new opportunities. Weaker technological competencies can be to some extent compensated by strong marketing and complementary competencies. The findings also support the notion of Slovenia and Croatia being technology follower economies, primarily relying on imitation as a source of innovation.
U radu se analiziraju tehnološke, marketinške i komplementarne kompetencije koje pokreću inovativnost poduzeća. U širem se smislu kompetencije shvaćaju kao mreže sposobnosti i drugih vrijednosti poduzeća, koje se mogu upotrijebiti za međusobnu usporedbu poduzeća. Istraživanje se temelji na anketnim podacima prikupljenim od 86 slovenskih i hrvatskih poduzeća o kompetencijama koje koriste u svojih 105 proizvodnih programa. Na temelju pokazatelja inovativnosti utvrđene su tri grupe poduzeća. U analizi se koristi metoda multivarijantne analize, koja uključuje klaster analizu i analizu varijance. Dobiveni rezultati upućuju na zaključak da najinovativnija poduzeća istovremeno razvijaju tehnološke, marketinške i komplementarne kompetencije. Ona posluju u industrijskim granama u kojima nove tehnologije stvaraju nove prilike. Slabije se tehnološke kompetencije u određenoj mjeri mogu nadoknaditi jakim marketinškim i komplementarnim kompetencijama. Rezultati također potvrđuju da se slovensko i hrvatsko gospodarstvo mogu svrstati u grupu tehnoloških sljedbenika, koji se primarno oslanjaju na imitaciju kao izvor inovacija.
Databáze: OpenAIRE