Proverbs and Anti-Proverbs as a Means of Promoting and Advertising Products in the Greek Open-Air Markets. An Ethnographic Approach

Autor:	Kouzas, Georgios
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	proverbs anti-proverbs prolongement – elargissement street ethnography open-air market communicative use of proverbs product advertising
Zdroj:	Proverbium : Yearbook of International Proverb Scholarship Volume 36 Issue 1
ISSN:	2806-7568
Popis:	This study presents the functionality of proverbs in a modern Greek open-air market. The study is based on the ethnographic research of an open-air market in the centre of Athens, which, apart from capturing traditional and modern proverbs within the urban space of Athens, aims, on the one hand, at depicting the communicative function of proverbs, and, on the other hand, at highlighting their importance in the advertisement of products and the commercial promotion of the latter.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od_______951::efe50f2af812c034e477b6c79e4bab17 https://hrcak.srce.hr/file/402915 Zobrazit plný text záznamu