TKO JE IDEALAN TURIST?

Autor: Larry Dwyer
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Zdroj: Acta turistica
Volume 28
Issue 2
ISSN: 1848-6061
0353-4316
Popis: Sve se više pozornosti posvećuje utvrđivanju osobina ‘idealnog turista’. Iako niti jedna defi nicija nema potpunu podršku svih istraživača, atributi ‘idealnog turista’obuhvaćaju ‘visoku potrošnju’, ‘odgovornost’, ‘brigu’, ‘uključenost’, ‘ekološku svijest’, ‘kulturnu osjetljivost’, ‘traganje za vrijednim društvenim susretima’, itd. U radu se tvrdi da različite ekonomske mjere služe različitim svrhama te da su ionako nedovoljne za točno određivanje ‘idealnog turista’. Predstavlja se okvir za određivanje bitnog društvenog i ekološkog ponašanja koja uz ekonomske mjere unaprjeđuju kako pojam idealnog turista tako i njegovo uvrštavanja u polje ‘održivosti’. Raspravlja se i o nekim mogućim tehnikama vrednovanja, kao i o inherentnim izazovima provođenja u praksu koncepta ‘održivog prinosa/doprinosa’ (sustainable yield). U zaključku rada razmatraju se implikacije pojma ‘idealnog turista’ za planiranje i strategije u turizmu.
Increasing attention is being given to identifying the characteristics of the ‘ideal tourist’. While no single defi nition has the support of all researchers, attributes of the ‘ideal tourist’ commonly advanced include features such as ‘high spending’, ‘responsible’, ‘caring’, ‘involved’, ‘environmentally aware’, ‘culturally sensitive’, ‘seeking meaningful social encounters’ and so on. It is argued that different economic measures serve different purposes, and in any case, are insufficient to specify the ‘ideal tourist’. A framework for identifying important social and environmental behaviours is presented which, taken together with economic measures, advance both the concept of the ideal tourist and its measurement into the ‘sustainability’ arena. Some potential evaluation techniques are discussed as are the underlying challenges to operationalise a concept of ‘sustainable yield’. The paper concludes with a discussion of the implications of the ‘ideal tourist’ concept for tourism planning and strategy.
Databáze: OpenAIRE