ANTECEDENTS OF ONLINE PURCHASE INTENTIONS IN THE CROATIAN CONTEXT

Autor:	Širola, Davor
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	online shopping factors consumers' trust purchase intentions
Zdroj:	CroDiM : International Journal of Marketing Science Volume 5 Issue 1
ISSN:	2584-7236
Popis:	The researchers of online shopping behaviour frequently examine various factors which influence consumer purchase intentions. These online shopping factors often involve price, delivery, discounts, payment methods, security certificates, website characteristics and many others. This study analyzed different factors, including trust as one of the essential antecedents in the process of online purchase intentions formation. The research was conducted among predominantly younger online buyers in Croatia and revealed a positive, medium impact of analyzed factors and consumers' trust on consumer online purchase intentions. Mediation analysis pointed out that trust emphasizes the direct effect of studied online shopping factors on purchase intentions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od_______951::bce1b3e5baefdf535919bb3df5b2415f https://hrcak.srce.hr/275578 Zobrazit plný text záznamu