THE ROLE OF CULTURE AS SOFT POWERBosnia and Herzegovina on its way towards European integrations

Autor: Musa, Miljenko
Jazyk: angličtina
Rok vydání: 2020
Předmět:
Zdroj: South Eastern European Journal of Communication
Volume 2
Issue 2
ISSN: 2712-0457
2712-0430
Popis: Ovaj se rad bavi stvarnim mogućnostima koje stoje na raspolaganju Bosni i Hercegovini u ostvarenju strateškoga cilja koje je sebi zadalo bosanskohercegovačko društvo, a to je članstvo u Europskoj uniji. Kako svaka država u vanjskim odnosima može računati na tri vrste moći (vojna, ekonomska i meka moć), ovdje se pošlo od pretpostavke da ta država nema značajne vojne i ekonomske potencijale, ali i to kako se među tri izvora meke moći (vanjska politika, unutarnje političke vrijednosti i kultura) Bosna i Hercegovina za sada može uspješno koristiti samo kulturom. Stoga se, u usporedbi s dosegnutom razinom uspješnosti primjene kulture u vanjskim odnosima EU-a, došlo do zaključka da je kreiranje i primjena jedinstvene kulturno-diplomatske strategije Bosne i Hercegovine poželjan način pozitivnoga pozicioniranja te države na političkoj i društvenoj karti Europe.
This paper deals with realistic opportunities available to Bosnia and Herzegovina in achieving the strategic goal set by Bosnian-Herzegovinian society, which is membership in the European Union. Since every country in its external relations can count on three types of power (military, economic, and soft power), we have assumed that the country in question has no significant military and economic potentials, but, also—among the three soft power sources (foreign policy, internal political values and culture)—Bosnia and Herzegovina can successfully use only culture for the time being. Therefore, the intention of this paper is to show that the creation and implementation of a unified cultural-diplomatic strategy is a desirable way of positive positioning of Bosnia and Herzegovina on the political and social map of Europe.
Databáze: OpenAIRE
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