Utjecaj novinarske predodžbe o PR profesionalcima na javno mnijenje
Autor: | Ksenija Žlof |
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Jazyk: | chorvatština |
Rok vydání: | 2007 |
Předmět: | |
Zdroj: | MediAnali : međunarodni znanstveni časopis za pitanja medija, novinarstva, masovnog komuniciranja i odnosa s javnostima Volume 1 Issue 2 |
ISSN: | 1849-0719 1846-436X |
Popis: | Novinari od PR predstavnika očekuju obaviještenost, dostupnost i stručnost. Također, važno je da imaju razumijevanja za novinarski posao te da s novinarima neprestano komuniciraju, ažuriraju podatke i budu tolerantni prema negativnim medijskim vijestima. Među poželjne osobine PR predstavnika uvrstili su uvjerljivost, povjerljivost, autoritativnost, šarm i ljubaznost, a kao najvažnije istaknuli su međusobno povjerenje i vjerodostojnost osoba za odnose s javnošću kao izvora. Only by the end of the last and the beginning of this century the public relations started to flourish in our country. Their development has not finished yet, and it is followed by a continuous quality growth of relations and more intensive communication between public relations practitioners and media representatives. Together with the public relations development in practice, some theoretical insights on this relatively new discipline, have been gaining ground. PR professionals' primary task is to influence public opinion, and to win public over on behalf of the organization, institution or employer they work for. This is not an easy task, especially when faced with fragile arguments. In such cases, the personality of public relations practitioners is of a key importance. |
Databáze: | OpenAIRE |
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