SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA

Autor:	Neda Vuić, Želimir Dulčić, Ivan Peronja
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	social media marketing strategies touristic boards systematic approach
Zdroj:	DIEM : Dubrovnik International Economic Meeting Volume 5 Issue 1
ISSN:	1849-5206 1849-3645
Popis:	Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destination as a whole. Previously is not possible without systematic appliance of social media marketing strategies. Touristic boards have to strategically access social media platforms usage. It is crucial to pick the proper metrics which will ensure long-term success. The goal of the paper is to emphasise the importance of sustainable approach and the power of social media marketing strategies in a modern business environment.
Databáze:	OpenAIRE
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