Internet use as a form of direct sales for agro-food products- Empirical evidence before and during the COVID-19 pandemic

Autor: ČEHIĆ, Ana, ŠUGAR KORDA, Tina, OPLANIĆ, Milan, BRŠČIĆ, Kristina
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Journal of Central European Agriculture
Volume 23
Issue 1
ISSN: 1332-9049
Popis: Selling agro-food products via the Internet is becoming an increasingly frequent means of sale. The importance of the Internet as a sales channel has been particularly pronounced during the COVID-19 pandemic, which has been characterised by the use of digital technologies in all spheres of human life. The paper presents an analysis of the Web farmer's market application (WFMA) over a 5-year period. WFMA is used by local producers in Istria County (Croatia) and online customers. The analysis was carried out in several steps using primary and secondary data sources. Primary data were collected by two online surveys on a farmers sample (N=89) and WFMA users (farmers) (N=53) and later analyse running x2 test and T-test. Secondary data was collected mainly from the WFMA administration and from other available reliable sources.
Prodaja poljoprivredno – prehrambenih proizvoda putem Interneta postaje sve učestaliji oblik prodaje. Važnost Interneta kao kanala prodaje posebno je izražena tijekom pandemije COVID-19, koju je karakterizirala uporaba digitalnih tehnologija u svim sferama ljudskog života. U radu je prikazana analiza web aplikacije „Domaća web tržnica“ (DWT) kroz petogodišnje razdoblje. DWT je korištena od strane lokalnih proizvođača u Istarskoj županiji (Hrvatska) i online kupaca. Analize su provedene u nekoliko koraka koristeći pritom primarne i sekundarne izvore podataka. Primarni podaci su prikupljeni putem dva online anketna istraživanja na uzorku poljoprivrednika (N=89) i DWT korisnika (poljoprivrednika) (N=53) i analizirani x2 testom i T-testom. Sekundarni podaci većinom su prikupljeni iz administracije DWT i ostalih dostupnih izvora.
Databáze: OpenAIRE
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