Polazišne osnove u kreiranju branda kroz model
| Autor: | Siniša Hajdaš Dončić, Nikola Đurek |
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| Jazyk: | chorvatština |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Acta Economica Et Turistica Volume 3 Issue 2 |
| ISSN: | 1849-921X 1849-8469 |
| Popis: | Ovaj rad ima za cilj pokazati postupak kreiranja branda kroz model lokalne održivosti. Teritorijalni kapital kao lokalna aktiva, ali i neformalna pravila za zajednički rad zajednice, polazišne su točke u kreiranju branda. Radna je hipoteza da se kroz kreirani model, koji čine četiri komponente održivosti lokalne zajednice: prostorno ekološka održivost; ekonomsko-socijalna održivost; društvenokulturna održivost; političko-institucionalna održivost (u daljnjem tekstu SEESHCPI model); prikaže kreiranje branda lokalne zajednice. SEESHCPI model primijenjen je tijekom kreiranja i izrade branda općine Sveti Križ Začretje. Brend može biti polazišna točka i za održivi turistički razvoj samoga mjesta, ali to mu nije osnovna svrha. In this paper, it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation. The operational hypothesis is to present the building of a local community brand through the created model which consists of four components of local community sustainability: spatial – ecological sustainability, economic - social sustainability, humanistic – cultural sustainability and political – institutionalized sustainability (in the text: SEESHCPI model). The SEESHCPI model is also used in building and creation of the brand of the municipality of Sveti Križ Začretje. Even though the brand has to be the starting point for a sustainable tourist development of the place this is not its main purpose. |
| Databáze: | OpenAIRE |
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