| Popis: |
Предпосылками настоящего исследования являются изменения, происходящие на B2B, и на B2C рынках, связанные с намечающимся разрывом производственно-сбытовых цепочек и изменениях в целевых ориентациях взаимных контактов между предприятиями, вызванные коронакризисом во всем мире. The prerequisites of this study are the changes taking place in the B2B and B2C markets associated with the emerging disruption of supply chains and changes in the target orientations of mutual contacts between enterprises caused by the coronacrisis worldwide. The purpose of the study is to apply a quantitative and qualitative assessment of the level of expression of partnerships in marketing for the parent company and its suppliers according to the criteria of organization and effectiveness (depth and durability) of their development. To achieve this goal, the authors used methods of analysis of literary sources, survey, mathematical processing of research results, synthesis. N.S. Ivashchenko's methodology for evaluating partnerships was used. The results of the study were considered in terms of assessments when testing the development of partnerships in the parent company, as well as by all participants in the partnership (suppliers and end customers). The authors also considered differences in the estimates of partnerships between preferred and preferential suppliers. |
