| Popis: |
This study aims to investigate how the factors of identity, lifestyle and network interact andconnect with wine consumption. The goal is to give a broader understanding of howindividuals experience this connection. As this study is a qualitative study, six interviewswere conducted to collect empirical evidence and all participants were women. The theoriesused to guide the findings of this study are based on theories about identity, lifestyle andnetwork. This study aims to contribute to research on how identity, lifestyle and network all influencewine consumption, both in their own way, but also together. The results show that when awoman’s socio-economic position changes, as does her wine consumption. The informantsalso described the wine they used to drink like they described themselves. Their networkplayed a role by being a place for them to enjoy wine socially or to find new friendships. |
