A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective
| Autor: | Pierre Valette-Florence, Rita Valette-Florence |
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| Rok vydání: | 2012 |
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| Popis: | The targets of advertising have been traditionally defined through socio-demographic criteria such as age, gender and social class. These criteria serve as a means primarily for reaching a brand's existing or potential customers as effectively as possible..... |
| Databáze: | OpenAIRE |
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