Relative advantage of mobile payment procedures - Mobile Payment from the perspective of the diffusion theory

Autor: Pousttchi, Key, Wiedemann, Dietmar Georg
Rok vydání: 2005
Předmět:
Popis: An important condition of business profit in mobile commerce offers in the B2C area is the availability of wide accepted mobile payment procedures. The contribution considers mobile payment on the perspective of diffusion theory and analyses which relative advantages could arise by using mobile payment procedures.
Databáze: OpenAIRE